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AppGrowingLive · marketing phase

MyNutriPlanner

A nutrition and meal-planning app designed to make healthy eating and weekly planning simpler and more manageable. The idea: structure without unnecessary restriction.

  • React Native
  • Expo
  • Supabase
Illustration
01

The spark

  • The idea started in 2022.
  • Weekly meal planning creates a surprising amount of decision fatigue: what to cook, what to buy, whether it fits your goals.
  • Most nutrition apps lean hard on restriction and streaks. I wanted something that offers structure and then gets out of the way.

Structure without unnecessary restriction. The goal isn't a stricter diet — it's fewer daily decisions about food, so healthy eating takes less willpower.

02

What I built

  • A mobile app that connects planning a week of meals with logging what you actually ate and seeing the nutrition behind it.
  • Several ways to log food — barcode scanning, manual entry, reading nutrition labels, or re-using saved meals — so logging fits the moment.
03

Key features

  • Weekly meal planning

    Lay out the week ahead in one view.

  • Recipe discovery & search

    Find something to cook without leaving the app.

  • Meal logging

    Record what you actually ate, not just what you planned.

  • Barcode scanning

    Scan packaged food to log it fast.

  • Manual food entry

    For homemade food and everything without a barcode.

  • Nutrition label extraction

    Pull values straight from a photographed label.

  • Saved meals

    Re-log your regulars in a tap.

  • Macro & micronutrient tracking

    See protein, carbs and fat — and the vitamins and minerals too.

  • Nutrition history

    Look back at trends over time.

04

Tech stack

  • React Native
  • Expo
  • Supabase
05

The journey

  1. IdeaDone

    The idea

    Meal planning should reduce decisions, not add rules. MyNutriPlanner was born.

  2. No-code build #1Didn't work out

    First build attempt: hired an Adalo developer

    I hired a developer to build the app in Adalo, a no-code platform. It didn't work out.

  3. No-code build #2Didn't work out

    Second build attempt: another Adalo developer

    A second hired developer picked it up, again in Adalo. That one didn't work out either.

  4. HiatusPaused

    On the shelf

    With two failed builds behind it, the project went on hiatus.

  5. RestartDone

    Back to building

    Picked the project back up in October 2025.

  6. LaunchDone

    Live

    MyNutriPlanner is live.

  7. GrowthIn progress

    Marketing & growth

    Getting it in front of the people it was built for — and seeing what sticks.

06

Challenges & lessons

What got hard

  • Getting it built at all. Two developers were hired, one after another, to build it in Adalo — and neither build made it to the finish line. The project then sat on the shelf until October 2025.
07

Screens & media

Weekly planner screenshot
Coming soon
Meal logging screenshot
Coming soon
Nutrition tracking screenshot
Coming soon
08

Status & what's next

GrowingLive and improving.

Future plans will be shared here as they firm up.

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EXP-001· The $100 Experiment
ConceptPlanned

Marketing an app with $100

Hypothesis · With $100 and some creativity, some channels will clearly outperform others for getting an indie app noticed.

Budget
$100
Goal
—
Timeline
TBD
Results
Not run yet
Open the lab notes
Build LogsUndated1 min read

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